European Commission SME's 2023 General Assembly
For 3 days, from November 13 to 15, Adélaïde Biebuyck, CEO of Greenzy, was invited by the European Commission to speak and give her recommendations on the "sustainable enterprises" panel of the #SMEAssembly2023 with : Kirsten Dunlop, CEO of Climate KIC, Friederike Welter, Professor at the Institut für Mittelstandsforschung, Ute Stephan, Professor at King's Business School, Lorenzo Giornelli, Director of Ceramich Noi, Gerardo de Luzenberger, Professional Facilitator and Bonifacio Garcia Porras from the European Commission.
It was a great opportunity offered by André Meyers to discover all the panels proposed by the Commission. ☺️
First, we asked him what had changed and what was impacting Greenzy. 🤔
Adélaïde noted that sustainable projects are becoming the norm. At least the sustainable aspect is taken into account, even if it's not the startup's core mission. 🌱 What's more, these are much more financially supported locally than in the EU with grants for sustainable businesses.
On the other hand, it's still as difficult, if not more so, for sustainable projects to raise equity capital. 💰
It's important to give priority to financing sustainable projects, because from a financial point of view, that's the future. But above all, it makes no sense to invest in companies that go against the grain of sustainability. Let's activate change by investing in sustainability.
What then were his recommendations towards a sustainable corporate ecosystem? 💡
Here's his answer:
With Greenzy, we faced several challenges in developing the product, and the challenge we set ourselves was to put technology at the service of the environment.
Here are the challenges we faced:
1) Very difficult to find systemic experts to work on the whole project to make it sustainable.
Finally, we found a Belgian partner who went bankrupt. 😓
Put in place the means so that there are more of them and it becomes the norm.
2) Find local partners who will enable us to produce at a competitive price.
For production to be sustainable, we also need to promote local production as much as possible. Compete as much as possible with production outside the EU, first with subsidies, then by structuring more resources for manufacturers. We need to help them become more competitive.
BUT despite this, for many sectors, it's still cheaper to produce outside the EU, and cheaper is 2 to 3 times cheaper. What's more, it's difficult to be competitive because there aren't many identical manufacturers in the same region. 🇪🇺 🇧🇪
You can find everything that was said on PDF(SME Sustainable Enterprise Panel), which summarizes the opinions of all the panelists. 🤯
And here's the full video of the event, with all the speeches.